I am a Graphic Designer from Malvern, Worcestershire, UK with experience designing for multiple brands in-house and freelance.
This variety of experience has given me a deep understanding of design processes at all levels and an appreciation of the need to always put functionality first.
My design education (BSc in Computing & IT and Design — Distinction — The Open University — 2023) instilled a grounding in 'Design Thinking' and a specialism in interaction design/UX.
My professional career has been spent as an in-house Graphic Designer for a company with multiple owned and third-party brands across fitness, yoga, Pilates, sports and athleisure. As part of a micro marketing team, I have developed skills in traditional Graphic Design as well as web design and development, photography and photoshoot direction, and large, complex branding projects.
In addition to my day job, I have spent years immersed in the local arts & events community. Being a musician and having worked for music venues, I developed a lot of my current skills in producing posters and other marketing collateral for gigs and arts festivals. These passion projects allow for a creative outlet for more stylised work alongside my more corporate, informational focus.